We’re a specialist research, advisory and capability practice.

We help organisations navigate AI using applied behavioural science and the expertise of a senior, multi-disciplinary team.

We appreciate the complexity of human behaviour - the heuristics, biases and norms that influence how we all respond to change.

What we do

  • We undertake qualitative and quantitative research to understand how AI is changing the way people work and live.

    Our strengths-based approach looks for opportunities and learns from what’s working.  We have expertise in collaborative research, ethnography, and positive deviance.

  • Strategic counsel for leaders navigating complex change.

    We provide senior teams who get to the point quickly and roll their sleeves up to help make change happen.

  • Practical support to make things happen on the ground.

    We create beautifully crafted communications that empower managers and frontline teams.

  • Keynotes and tailored provocations.

    We meet people where they are - from sceptics to early-adopters - and get conversations going about the road ahead.

Our team

Ben Caspersz

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis.

Principal

Lucy Proudfoot

Qualitative research, codesign
and positive deviance. Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat.

Insight

Suzanne Ellis

Co-creates change programmes
with internal teams. Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat.

Engagement

Henry Playfoot

Trusted advisor to senior
leaders, also rolls sleeves up. Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae.

Strategy

Pádraig Walsh

Co-creates change programmes
with internal teams. Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat.

Psychology

Co-creates change programmes
with internal teams. Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat.

Technology

Steve Walker

“We shape our tools, and thereafter they shape us.”

John Culkin