We’re a specialist research, advisory and capability practice.

We help organisations navigate AI using applied behavioural science and the expertise of a senior, multi-disciplinary team.

We appreciate the complexity of human behaviour - the heuristics, biases and norms that influence how we all respond to change.

What we do

  • We undertake qualitative and quantitative research to understand how AI is changing the way people work and live.

    Our strengths-based approach looks for opportunities and learns from what’s working.  We have expertise in collaborative research, ethnography, and positive deviance.

  • Strategic counsel for leaders navigating complex change.

    We provide senior teams who get to the point quickly and roll their sleeves up to help make change happen.

  • Practical support to make things happen on the ground.

    We create beautifully crafted communications that empower managers and frontline teams.

  • Keynotes and tailored provocations.

    We meet people where they are - from sceptics to early-adopters - and get conversations going about the road ahead.

Our team

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Ben Caspersz

Ben has 20+ years experience of behaviour change communications.  Now he's focused on AI and advising agencies, a philanthropic trust and global companies on different aspects of the AI transition.

Principal

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Lucy Proudfoot

Lucy is a qualitative researcher with specialist experience of participative methods like co-design and positive deviance.

Insight

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Suzanne Ellis

Suzanne co-creates leadership and organisational change programmes for international organisations. She works with senior leaders and management teams to navigate complexity, strengthen leadership, and deliver sustainable change.

Engagement

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Henry Playfoot

Trusted advisor to senior
leaders, also rolls sleeves up. Henry combines experience from business, education, technology and a stint at the BBC.

Strategy

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Pádraig Walsh

Chartered Behavioural Psychologist, Board Certified Behaviour Analyst (BCBA) and a member of GAABS (Global Association of Applied Behavioural Scientists)

Psychology

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Built and sold an enterprise tech company and learned from a failed startup. Now applying sophisticated AI systems for global clients.

Technology

Steve Walker

“We shape our tools, and thereafter they shape us.”

John Culkin